What are the top UX design trends for websites in 2023?
Has a website ever been so exciting, involving, and well-put together that it has actually brought joy to you? That is a perfect example of a website and digital brand with a heavily refined UX/UI design concept.
User experience (UX) and user interface (UI) design are important factors to consider when building any digital product. A well-designed UX/UI can make the difference between a user struggling to use your product and finding it easy and enjoyable to use. Sites like Apple, Nike, Scale, or Poolsuite are exceptional examples for what a forward facing, UX/UI design can be in both functionality and aesthetic.
With that in mind, let’s take a look at three of the top UX/UI design trends as of recent and going into 2023.
1. Dark Mode
One of, if not the hottest design trends recently is dark mode. Dark mode is a setting that allows users to invert colors on their screen so that the background is dark and the text is light. This setting has a number of benefits including reducing eye strain, saving battery life, and making it easier to focus on the content on your screen.
The AAO (American Academy of Ophthalmology) recommends that for every hour spent in front of a computer screen should have about ten to twenty minutes away from the screen. In a recent study, 50-90% of adults that spend three or more hours on a computer experience eye strain and/or CVS (Computer Vision Syndrome).
While dark mode originated in the world of software development, it has since made its way into the world of UX/UI design. Many popular apps like Twitter, YouTube, and even Amazon have already implemented dark mode into their websites and mobile apps. If you’re looking to give your app or website a modern makeover, implementing dark mode is a great place to start.
2. Minimalism
Another popular trend in UX/UI design is minimalism. Minimalist design is all about stripping away unnecessary elements and leaving only the essentials. This type of design is clutter-free and easy on the eyes.
It can also help users focus on the task at hand without getting distracted by irrelevant information. If you want to give your product a more modern look and feel, minimalism is definitely the way to go.
Minimalism in design is a perfect way to keep the user entertained and involved while limiting the visual distractions of your website. Femme Fatale Studio is an excellent example of minimalism coupled with informative.This is especially important if you want to accomplish the goal of informing the customer, while also not relying on flashy branding.
3. Microinteractions
Microinteractions are small interactions that occur within a digital product. They are usually triggered by a user’s action and provide feedback that helps the user understand what’s happening inside the product. For example, when you “like” a post on Facebook, a small notification pops up that says “You liked this” along with an animated thumbs-up icon.
These micro-interactions help improve the overall user experience by providing valuable feedback and helping users understand how they are interacting with your product. If you’re looking to add some personality to your product, consider adding some micro-interactions to your design.
These are just three of the many trends that are shaping UX/UI design in 2023. If you’re looking to update your product or website design, these trends are a great place to start. Keep an eye out for these trends as you continue to browse various digital products throughout the year.
BONUS: If you are wanting even more examples, here is a list of some of the most outstanding websites in terms of UX/UI Design.
- Zoox - Fully autonomous, all-electric autonomous vehicles. This website is mind-blowing.
- Aero - The future of first-class air travel.
- Apple (more specifically, their AirPods page) - Pure magic of a website.
- Scale - One of my favorite SaaS websites that focuses on Data and AI integration in everyday life.
- Poolsuite.net - For millennials, you'll understand why this is so cool. Highly original and amazing playlists for work.
- Everyday Robots - Born from the Moonshot Factory at Google. These robots can learn and help anyone with (almost) anything.
- Cash App - Go on a virtual nature walk in this future world.
- I Killed A Cactus - Informative and immersive way to learn basic houseplant care.
- Press Stripe - This site feels like it's a digital version of what a library should be.
